Consideration of labor force participation rates can provide marketers with an understanding of drivers of some key consumption trends. In Australia, the most important long-term employment trend has been the increase in the participation rate of women in the workforce. In 1971, this stood at 37.1 percent, and in the latest census of 2001, had Full Article

The great depression of the 1890s brought about high unemployment and lowered living standards.It was during this difficult time that a basic minimum wage was established to protect the workers. National identity was a key issue, and the Commonwealth of Australia was formally established in 1901, bringing together the individual colonies into a Full Article

To understand marketing and consumer behavior in Australia, it is important to briefly consider the nation’s historical development. European settlement commenced in 1788 in the form of a British penal colony. Transportation of convicts, many of whom were Irish, continued until 1840 (Hancock 1995). These convicts could gain a “ticket of Full Article