According to ABS figures, Australia entered the twentieth century as an overwhelmingly Christian nation, with inhabitants who had been born almost exclusively in Australia, the United Kingdom, or Ireland. Australia ended the century with about 16 percent of its people born in other countries. While still predominantly Christian, the proportion of Full Article

To understand marketing and consumer behavior in Australia, it is important to briefly consider the nation’s historical development. European settlement commenced in 1788 in the form of a British penal colony. Transportation of convicts, many of whom were Irish, continued until 1840 (Hancock 1995). These convicts could gain a “ticket of Full Article

A number of major lifestyle changes have significantly affected consumer behavior. Most notable are the changing roles of men and women and an increased interest in health. With more women in the workforce, men are handling more of the shopping and housework duties traditionally performed by females. Marketers aware of these trends have responded Full Article