Australia’s population is relatively sophisticated and multicultural. Consumers are generally well educated and require informative answers to their product and service inquiries. With considerable immigration over the years, first principally from the United Kingdom and Europe, and then more recently from Asia, a wide range of customs, beliefs, Full Article

Consideration of labor force participation rates can provide marketers with an understanding of drivers of some key consumption trends. In Australia, the most important long-term employment trend has been the increase in the participation rate of women in the workforce. In 1971, this stood at 37.1 percent, and in the latest census of 2001, had Full Article