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<channel>
	<title>The Economy &#187; Marketing</title>
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	<link>http://osoeco.com</link>
	<description>All About  &#124; Online Auto Insurance Quote &#124; marketing  &#124; economy &#124; osoeco.com</description>
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		<title>Advertisement in a Popular Industry</title>
		<link>http://osoeco.com/2010/03/08/advertisement-in-a-popular-industry/</link>
		<comments>http://osoeco.com/2010/03/08/advertisement-in-a-popular-industry/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 17:12:31 +0000</pubDate>
		<dc:creator>Economy</dc:creator>
				<category><![CDATA[Market]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[offline market]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://osoeco.com/?p=107</guid>
		<description><![CDATA[No matter what online communication channels you are using to promote your business, it’s critical that the message you’re communicating to your target market is consistent across all mediums. How you position your brand, how you appeal to your target audience, and your overall communication strategy should be consistent throughout your marketing mix. You have [...]]]></description>
			<content:encoded><![CDATA[<p class="first-child "  style="text-align: justify;" ><span title="N"  class="cap" ><span>N</span></span>o matter what online communication channels you are using to promote your business, it’s critical that the message you’re communicating to your target market is consistent across all mediums. How you position your brand, how you appeal to your target audience, and your overall communication strategy should be consistent throughout your marketing mix. You have to consider the different touch points that are available where your brand could reach your target market. For example, assume that you run an advertisement in a popular industry trade journal that is viewed by your target market regularly. Now, this ad may or may not drive users to your Web site, but what happens if these same members of your target market are reading an article on a popular industry-specific content site and view a banner ad for your business? If your communication strategy is consistent, the users eventually will link your online/offline ads together, which ultimately will bring the user to your site something we know counts only if your site is prepared for the traffic.</p>
<p style="text-align: justify;" >It’s important to stress that being consistent doesn’t mean that you simply create your offline advertising in an online environment. As we all know by now, the Internet is very different from communicating to your offline audience. With technological limitations and researched user characteristics,<br/>
it’s important that you adapt your communication strategy to the medium.Sure, it would be great to amuse your visitors with a large visual depicting humorous billboard advertisements that your offline market views repeatedly, but how does this same advertisement translate to an electronic medium? If a user is on your Web site, he or she most likely is there because of an interest in your product or service. So, while you communicate with users using a consistent communication strategy, it’s critical that you acknowledge that it is at this point that you can connect the user with your business. Whether it’s the sale of products online or simply a lead-generation tactic, the Web site will help you to bring your business closer to your clients. Think of it in the same way you would your offline advertising. The billboard advertisement brings the client to your store, and it’s at this point that your sales force helps to close the deal. In the online world, your ads do the same thing, but now it’s your Web site’s job to close the deal for your business.</p>

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		<title>The Opponents of Economic Freedom</title>
		<link>http://osoeco.com/2010/02/21/the-opponents-of-economic-freedom/</link>
		<comments>http://osoeco.com/2010/02/21/the-opponents-of-economic-freedom/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 07:45:00 +0000</pubDate>
		<dc:creator>Economy</dc:creator>
				<category><![CDATA[Market]]></category>
		<category><![CDATA[Economic]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[regulation]]></category>

		<guid isPermaLink="false">http://osoeco.com/?p=96</guid>
		<description><![CDATA[The world now confronts a global economic downturn and it is critically important that we learn the right lessons from the experience. At this point, two things are clear. First, government regulation and improper monetary policy were major contributing factors to the crisis.Imprudent lending practices, highly leveraged financial institutions, imprudent relations between bond dealers and [...]]]></description>
			<content:encoded><![CDATA[<p class="first-child "  style="text-align: justify;" ><span title="T"  class="cap" ><span>T</span></span>he world now confronts a global economic downturn and it is critically important that we learn the right lessons from the experience. At this point, two things are clear. First, government regulation and improper monetary policy were major contributing factors to the crisis.Imprudent lending practices, highly leveraged financial institutions, imprudent relations between bond dealers and risk-rating agencies, and high-pressure marketing all played a role.</p>
<p style="text-align: justify;" >Moreover, global financial markets quickly spread the risky mortgage-backed securities throughout the world. But the foundation of the crisis was provided by government regulations and the policies of the central<br/>
banks that mandated the risky loans and supplied the massive credit that created the boom and bust in the housing industry. Furthermore, the key players in the United States, including the two huge government-sponsored lenders, Fannie Mae and Freddie Mac, were doing what their regulators wanted them to do: extending more and larger loans with lower down payments to households  with low and moderate incomes.</p>
<p style="text-align: justify;" >Second, the opponents of economic freedom are blaming the crisis on the operation of markets and hoping to use it as an excuse for a vast expansion in government.Their success is dependent on what we learn from the experience.</p>

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		<title>The Marketplace and Empowerment of the Brunei Consumers</title>
		<link>http://osoeco.com/2010/02/01/the-marketplace-and-empowerment-of-the-brunei-consumers/</link>
		<comments>http://osoeco.com/2010/02/01/the-marketplace-and-empowerment-of-the-brunei-consumers/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 22:57:12 +0000</pubDate>
		<dc:creator>Economy</dc:creator>
				<category><![CDATA[Market]]></category>
		<category><![CDATA[brunei]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Empowerment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketplace]]></category>

		<guid isPermaLink="false">http://osoeco.com/?p=60</guid>
		<description><![CDATA[Prior to the internal turmoil of 1999, not many promotional or advertising activities were seen in Brunei. The better-established companies, such as Brunei Shell Marketing, banks and financial institutions, insurance companies, and motor vehicle dealers carry out some form of advertising in the local newspapers, mostly focusing on informing the readers about their products or [...]]]></description>
			<content:encoded><![CDATA[<p class="first-child "  style="text-align: justify;" ><span title="P"  class="cap" ><span>P</span></span>rior to the internal turmoil of 1999, not many promotional or advertising activities were seen in Brunei. The better-established companies, such as Brunei Shell Marketing, banks and financial institutions, insurance companies, and motor vehicle dealers carry out some form of advertising in the local newspapers, mostly focusing on informing the readers about their products or services.</p>
<p style="text-align: justify;" >Local retailers or businesses do not place much emphasis on promoting their products or services which could include <span style="color: #0000ff;" ><strong><a href="http://www.midphase.com/server-hosting/" >server hosting</a></strong></span> services.. This is due to several factors, such as consumers’ impulsive buying behavior due to their insensitivity to prices; the small market size for which retailers consider marketing activities unnecessary; Brunei’s close social ties with Malaysia that make it easy to receive Malaysian television and radio broadcasts, newspapers, and magazines, and similarities in the two cultures that resulted in the thought that “whatever marketing activities are done in Malaysia will trickle over to the Brunei market”; and the fact that promotion and advertising are not priorities for businesses in Brunei, as these firms operate as importers or wholesalers in the country. More recently, there have been increasingly more sales promotion activities, still at a minimal level, by the local businesses following intense competition in the marketplace and empowerment of the Brunei consumers.</p>
<p style="text-align: justify;" >This form of marketing is increasingly popular in the Bruneian marketplace, reaching out to the two major age groups: the young adults and the thirty-five- to fifty-five-year-olds. These two groups have higher spending power in the population and are often approached by direct-sell personnel. Most firms engaged in direct marketing activities are those selling health supplements and related products, cosmetics and beauty products, and household appliances and equipment. The reason behind this increasingly important channel to reach the consumers is that almost all of the sellers are direct consumers of a particular brand or product, and the overhead costs involved in direct marketing activities are very low.</p>

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		<title>The Handful of Department Stores and Supermarkets in The Country</title>
		<link>http://osoeco.com/2010/02/01/the-handful-of-department-stores-and-supermarkets-in-the-country/</link>
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		<pubDate>Mon, 01 Feb 2010 20:45:39 +0000</pubDate>
		<dc:creator>Economy</dc:creator>
				<category><![CDATA[Political]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Department]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stores]]></category>
		<category><![CDATA[Supermarkets]]></category>
		<category><![CDATA[the Country]]></category>

		<guid isPermaLink="false">http://osoeco.com/?p=58</guid>
		<description><![CDATA[Several clans of Chinese families run the handful of department stores and supermarkets in the country. However, some have not been faring well in recent years due to the high number of Bruneians crossing the borders to shop. The number of Bruneian residents crossing to the Eastern Malaysian towns of Miri, Limbang, and Labuan to [...]]]></description>
			<content:encoded><![CDATA[<p class="first-child "  style="text-align: justify;" ><span title="S"  class="cap" ><span>S</span></span>everal clans of Chinese families run the handful of department stores and supermarkets in the country. However, some have not been faring well in recent years due to the high number of Bruneians crossing the borders to shop. The number of Bruneian residents crossing to the Eastern Malaysian towns of Miri, Limbang, and Labuan to shop totals about 1.8 million, which is more than five times the Brunei population. The estimated total outflow of monies to these neighboring Malaysian states by land and sea in 2000 was about B$426 million (Anaman and Ismail 2002).</p>
<p style="text-align: justify;" >With the high shopping expenditures in the neighboring states, small retailers and supermarkets in the country are finding it hard to maintain their businesses. This is evident from the low rental costs and the many unoccupied shop lots in newly built commercial areas. Furthermore, local salary earners’ overcommitment to easily available bank loans, the current car-buying spree, and the departure of many immigrant workers have also contributed to the current low sales of the supermarkets in the country (Borneo Bulletin 2002a).</p>
<p style="text-align: justify;" >A popular trend in the retail business is the “$1.99 shop.” This form of business strategy has been successful in catching the attention of consumers in the market; all items in these retail outlets cost only B$1.99, varieties of products are available and they are of relatively acceptable quality. However, other retailers began to copy this marketing concept, and many of these outlets began proliferating in the country. Competition became intense between these shops, and soon, some outlets began offering products at B$1.50, B$1.00, and then B$0.80. It appears that what seemed like a good marketing idea is eventually slowing down, with the recent closure of the first<br/>
and largest “$1.99 shop” in the country.</p>

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		<title>Marketing and Consumer Behavior</title>
		<link>http://osoeco.com/2009/10/11/marketing-and-consumer-behavior/</link>
		<comments>http://osoeco.com/2009/10/11/marketing-and-consumer-behavior/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 23:08:10 +0000</pubDate>
		<dc:creator>Economy</dc:creator>
				<category><![CDATA[Market]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://osoeco.com/?p=7</guid>
		<description><![CDATA[To understand marketing and consumer behavior in Australia, it is important to briefly consider the nation’s historical development. European settlement commenced in 1788 in the form of a British penal colony. Transportation of convicts, many of whom were Irish, continued until 1840 (Hancock 1995). These convicts could gain a “ticket of leave” after serving their [...]]]></description>
			<content:encoded><![CDATA[<p class="first-child "  style="text-align: justify;" ><span title="T"  class="cap" ><span>T</span></span>o understand marketing and consumer behavior in Australia, it is important to briefly consider the nation’s historical development. European settlement commenced in 1788 in the form of a British penal colony. Transportation of convicts, many of whom were Irish, continued until 1840 (Hancock 1995). These convicts could gain a “ticket of leave” after serving their sentences in Australia. Thus, they formed the basis of the working class.</p>
<p>This contrasts with the majority of free white settlers who were skilled Protestant artisans from England and Scotland who came to this new country in search of a better life. As a result, two distinct classes were emerging by the late 1800s—the Protestant urban upper class and the highly unionized and predominately Catholic labor force. There have been tensions between these groups for much of Australia’s history,and many cultural values of “a fair go,” egalitarianism, and distrust of authority (the tall poppy syndrome) can be traced back to conflicts between these two groups.</p>
<p style="text-align: justify;" >Australia” policy was introduced. This meant that settlement was restricted to Europeans. This white migration policy continued until the 1960s, when immigrants from the Middle East as well as other European countries were allowed entry. Asian migration commenced in the 1970s, and this has continued until today, making Australia a truly multicultural society (Hancock 1995).</p>
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