Prior to the internal turmoil of 1999, not many promotional or advertising activities were seen in Brunei. The better-established companies, such as Brunei Shell Marketing, banks and financial institutions, insurance companies, and motor vehicle dealers carry out some form of advertising in the local newspapers, mostly focusing on informing the Full Article

The Brunei market is characterized as a consumer market in which almost all commodities are imported from abroad. Brunei’s world merchandise trade in 1999 was negligible in both the Asian and world markets. However, per capita merchandise trade of Brunei at about US$13,500 is high compared to its Asian counterparts, lagging only behind Singapore Full Article

Although Australia’s population is relatively small by world standards, it is certainly not homogeneous. It would be a mistake, therefore, to assume that Australians are exactly like the residents of the United States, and that few or no changes are required regarding products when entering the Australian market. Australia’s population is Full Article