A number of major lifestyle changes have significantly affected consumer behavior. Most notable are the changing roles of men and women and an increased interest in health. With more women in the workforce, men are handling more of the shopping and housework duties traditionally performed by females. Marketers aware of these trends have responded Full Article

An increase in shopping and banking via telephone and the Internet are further examples of the importance being placed on convenience, particularly in households where both adults work full time. The Australian Bureau of Statistics (2003a) found that 23 percent of adults accessing the Internet used it to pay bills, 21 percent to access government Full Article